How Does Google “People Also Search” (PAS) Work and How Can You Modify, Edit or Influence It?

Google’s “People Also Search For” (PASF) feature is a key tool for SEO and content strategy. It shows related keywords others have searched for when a user goes back to the search engine results page (SERP). Introduced in 2018, it helps businesses get more visibility, drive traffic, and understand what people are looking for. Knowing […]