How Reputation Return Repairs Brand Image After a Crisis
When a reputation crisis hits your company, you must take action to rebuild your public image. According to a survey by Deloitte, 88% of brand executives view reputation risk as a top strategic business concern. Otherwise, your brand might end up losing market value and plunging into a financial deep hole. This article provides an […]
Why Companies Turn to Reputation Return During a Reputation Crisis
When a crisis strikes, how a company reacts can define its future. More than mere survival, good preparation for a worst-case scenario can even result in an enhanced reputation. As leading brands like Qantas, Optus, and PwC discovered in 2023, a crisis can happen at any time, threatening a company’s reputation and profits. The stakes […]